Take a Rare Glimpse Inside Sony’s Alpha Camera Factory

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Featuring the world’s first back-illuminated 35 millimeter full-frame CMOS image sensor, Sony’s α7R II mirrorless camera holds a pretty significant torch next to some of the older players in the camera game. And at $2,900 for just the camera body, it’s priced that way, too.

But before the α7R II ever captures an image, it begins as a restrained exercise in building an object by hand from hundreds of sensitive parts. Or as Sony executive Kenji Tanaka puts it, “(the assemblies) combine compactness and performance in a way that has a certain beauty.”

In this short documentary from NYC photographer Michael Rubenstein—himself a user of the Sony α7R II—we get a rare glimpse inside the Sony Alpha factory at Chonburi near Bangkok, Thailand where all of the Sony α7R II cameras are assembled by hand.

Pssst…the camera is $200 cheaper over at Amazon.

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