Cadalyst Announces Leadership Changes4 Feb, 2014 By: Cadalyst Staff
Cyrena Respini-Irwin promoted to editor in chief as Nancy Spurling Johnson takes on new role as content director.
Longitude Media, publisher of Cadalyst, announces a new leadership structure that will support the company’s continuing growth in serving the CAD community, including the promotion of Cyrena Respini-Irwin to editor in chief and Nancy Spurling Johnson to the new position of content director.
As the new editor in chief, Respini-Irwin will oversee the development of independent editorial content including Cadalyst magazine, Cadalyst.com, Cadalyst CAD Tips, Cadalyst e-newsletters, and the Cadalyst Benchmark Test. In the new role of content director, Johnson will collaborate with Respini-Irwin on development of Cadalyst editorial content as well as oversee development of all custom marketing content to ensure it meets the expectations of Cadalyst readers and furthers the goals of project sponsors. Under the new structure, Respini-Irwin will continue reporting to Johnson.
Johnson joined the Cadalyst editorial staff in 2004 and was named editor in chief in 2008; she can be reached at firstname.lastname@example.org. Respini-Irwin has served Cadalyst as senior editor since 2009; she can be reached at email@example.com.
Johnson said, “The world of publishing — and the priorities of advertisers — have changed dramatically in recent years as technologies have evolved and the economy has fluctuated. As Cadalyst continues to deliver excellent features about CAD technology, product reviews, and tips and advice from CAD experts including CAD-management guru Robert Green and Autodesk’s Lynn Allen, we’re also responding to CAD marketers’ realization that excellent content is key to capturing the attention of potential customers. These marketers are calling on the expertise of publishers like us to help them develop this content — and that’s where my new role comes in. Sponsored projects give us the opportunity to deliver even more great content to our readers, and we want our editorial standards to extend to those projects. We know our readers and customers alike count on us for this.
“As we mark Cadalyst’s 30th birthday,” Johnson continued, “we want to make Cadalyst stronger than ever before and we want to serve our readers better than ever before. We will do so by continually improving the quality of Cadalyst editorial content as well as by delivering superb whitepapers, specialty publications, videos, market surveys, and other offerings that we’re able to provide for CAD users through the sponsorships of vendors in our market.”
Seth Nichols, CEO of Longitude Media, added, “Building strong, long-term relationships with the users and purchasers of CAD technologies is critical to our mission. We do this by creating highly relevant content that directly supports the day-to-day work of our audience.” Johnson and Respini-Irwin are key to maintaining these highly engaged, mutually beneficial relationships between Cadalyst and its readers, Nichols explained.
Cadalyst content is freely available on Cadalyst.com.