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Design Visualization

Immersive Visualization for AEC Delivers Interactive Realism Without a Headset

23 Jun, 2017 Sponsored By Autodesk

Architects and contractors can reset expectations with clients and project stakeholders by providing a way to step inside the design to experience it in a different way.


Visualization capabilities are rapidly evolving, thanks to innovations in design technologies and their widespread adoption. Technologies considered to be breakthroughs just a short time ago have been democratized and are now readily available to large and small businesses — including architects.

Of all the visualization tools available to architects today — virtual reality (VR), immersive visualization, augmented reality (AR), and mixed reality — immersive visualization is among the most accessible because it doesn’t require special hardware or training. Immersive visualization technology is intuitive to use and easy to integrate into the design process.

What is immersive visualization, exactly? This software technology allows architects, clients, and other project stakeholders to interactively experience a 3D building information model on a computer or mobile device screen, choosing how they navigate through a building design and observing from any viewpoint or angle to get a first-hand sense of the space. Unlike VR, immersive visualization does not require a special head-mounted display.

Designers can test new ideas, validate decisions, and adjust designs with stakeholders — before construction begins — by easily moving between the 3D model and an  immersive visualization. An architect can step into a design to walk through the space, validate changes, and better understand the impact of a decision.

Immersive visualization also is a compelling presentation tool that, unlike traditional renderings or 3D models, enables clients and stakeholders to explore and experience designs interactively, in real time.

Using immersive visualization, architects, engineers, contractors, and owners can identify and address potential design problems or find opportunities for improvements early on, to avoid costly rework or delayed project schedules. Project leaders can align expectations and therefore improve client satisfaction.

The many benefits of immersive visualization are only realized through optimal use of the technology — employing best practices is critical to success. For more information, refer to the Autodesk whitepaper, Six Best Practices for Immersive Visualization


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