Management

Cadalyst Magazine Digital Ad Specifications

25 Dec, 2003 By: Cadalyst Staff


Cadalyst is printed using computer-to-plate technology. This requires changes in the ad submission process. In order to provide you with cleaner, sharper ads we need you to send us complete, accurate digital data that meets SWOP specifications. The proof that you submit must be generated directly from the supplied file and must also meet SWOP specifications. Without this, we cannot guarantee accurate reproduction.

Material Specifications 
Digital data is required for ad submissions. Preferred format is PDF/X-1a. Acceptable formats are PDF and TIFF/IT-p1. Any ads supplied in non-preferred or non-acceptable formats, such as native application files, will be charged a $150 processing fee. We cannot guarantee the accuracy of reproduction from any ads supplied in non-preferred or non-acceptable formats, and will not issue any make goods. All supplied film will be copy dot scanned and will incur a $50 scanning fee. For detailed instructions, contact: Production Manger, Carson Vaillancourt 218 279-8851 for digital submission instructions.

A SWOP certified color proof MUST be forwarded with the digital ad file. If we do not receive a SWOP certified proof, we cannot guarantee the accuracy of the reproduction and will not issue any make goods. Send SWOP certified color proof and disk to:

Production Manager Carson Vaillancourt
Questex Media Group
306 W Michigan St Suite 200
Duluth, MN  55802

Phone# 218 279-8851
Fax# 218 279-8812
cvaillancourt@questex.com

Ads considered to be in native formats are: Quark Xpress, Adobe Illustrator or Freehand.

Images must be SWOP (CMYK or Grayscale) TIFF or EPS format between 200 and 400 dpi or 1200 dpi for bitmap. Total ink coverage should not exceed SWOP standard 300%.

Only Adobe Type 1 fonts will be accepted; all other fonts will be substituted.

Files should be supplied on any one of the following:

  • 100 MB or 250 MB zip
  • 1 GB or 2 GB Jaz
  • CD-ROM

If you have any questions regarding how to prepare files and proofs that meet our specifications, please give me a call. I will be glad to assist you.

Carson Vaillancourt
Questex Media Group
306 W Michigan St Suite 200
Duluth, MN  55802

Phone# 218 279-8851
Fax# 218 279-8812
cvaillancourt@questex.com


About the Author: Cadalyst Staff

Cadalyst Staff

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Lynn Allen

Autodesk Technical Evangelist Lynn Allen guides you through a different AutoCAD feature in every edition of her popular "Circles and Lines" tutorial series. For even more AutoCAD how-to, check out Lynn's quick tips in the Cadalyst Video Gallery. Subscribe to Cadalyst's free Tips & Tools Weekly e-newsletter and we'll notify you every time a new video tip is published. All exclusively from Cadalyst!
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