Recommended Reading for Better Presentations27 Jul, 2011 By: Robert Green
CAD Manager's Toolbox: Become a more concise — and less boring — technical presenter with these killer tips.
This is only the second book I've recommended in the "CAD Manager's Toolbox" column, but I feel very strongly that you should take the time to read this little gem. Joey Asher's 15 Minutes Including Q&A: A Plan to Save the World from Lousy Presentations should be required reading for anyone who picks up a PowerPoint clicker, as far as I'm concerned.
Although the book is written for sales professionals, not CAD managers, the concepts here are rock-solid:
- Answer your audience's questions
- Enthuse your audience
- Don't bore your audience
- Demonstrate expertise via Q&A.
Many CAD managers may think, "I'm not a sales professional, so why should I care?" My answer is that any time you present to a group of users, managers, or clients with recommendations for CAD use or problem solving, you are essentially trying to convince them that your course of action is right. That means you need to be persuasive and clearly communicate the benefits of your proposal. And while the concept you are pitching may be quite technical (CAD standards, software features, implementation plans), you are still selling a concept.
This book is a fast read, it is inexpensive ($7.95 on Amazon; $2.99 via Kindle), and I promise it will make you think very differently about the structure and approach of your presentations. In fact, I've already adopted several of these techniques in my presentations. If you ever make presentations to groups, do yourself — and your audiences — a favor by reading this book.
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