Recommended Reading for Better Presentations

27 Jul, 2011 By: Robert Green

CAD Manager's Toolbox: Become a more concise — and less boring — technical presenter with these killer tips.

This is only the second book I've recommended in the "CAD Manager's Toolbox" column, but I feel very strongly that you should take the time to read this little gem. Joey Asher's 15 Minutes Including Q&A: A Plan to Save the World from Lousy Presentations should be required reading for anyone who picks up a PowerPoint clicker, as far as I'm concerned.

Although the book is written for sales professionals, not CAD managers, the concepts here are rock-solid:

  • Answer your audience's questions
  • Enthuse your audience
  • Don't bore your audience
  • Demonstrate expertise via Q&A.

Many CAD managers may think, "I'm not a sales professional, so why should I care?" My answer is that any time you present to a group of users, managers, or clients with recommendations for CAD use or problem solving, you are essentially trying to convince them that your course of action is right. That means you need to be persuasive and clearly communicate the benefits of your proposal. And while the concept you are pitching may be quite technical (CAD standards, software features, implementation plans), you are still selling a concept.

This book is a fast read, it is inexpensive ($7.95 on Amazon; $2.99 via Kindle), and I promise it will make you think very differently about the structure and approach of your presentations. In fact, I've already adopted several of these techniques in my presentations. If you ever make presentations to groups, do yourself — and your audiences — a favor by reading this book.

Do you have a question or tip for the
CAD Manager's Newsletter? Send it to me at; if I use it in the newsletter you'll receive a cool Cadalyst prize!

About the Author: Robert Green

Robert Green

Add comment

Note: Comments are moderated and will appear live after approval by the site moderator.

AutoCAD Tips!

Lynn Allen

In her easy-to-follow, friendly style, long-time Cadalyst contributing editor Lynn Allen guides you through a new feature or time-saving trick in every episode of her popular AutoCAD Video Tips. Subscribe to the free Cadalyst Video Picks newsletter, and we'll notify you every time a new video tip is published. All exclusively from Cadalyst!

Follow Lynn on TwitterFollow Lynn on Twitter

Do you use social media — such as Facebook or Twitter updates, YouTube videos, or discussion forums — for work-related purposes?
Yes, I regularly use such resources for work-related purposes.
Yes, but on a limited or infrequent basis.
No, because my employer frowns upon or prohibits doing so.
No, because I don’t have the time or interest.
Submit Vote

Download Cadalyst Magazine Special Edition