Management

Seven Pitfalls to Avoid as You Transition to 3D Modeling

10 Jul, 2013 By: Robert Green

You've heard plenty about what to do when moving from 2D CAD to 3D and building information modeling. Now it's time to learn what not to do.


The transition from 2D CAD to 3D modeling and BIM (building information modeling) continues to change how we do business — and vexes CAD managers as it does so. But you already knew that. Whether you're implementing 3D systems in the form of BIM for architecture, mechanical design/simulation for physical systems, or 3D topology design in civil/GIS environments, you've no doubt heard many suggestions about how to make the transition.

In this edition of the CAD Manager's Newsletter, I'm going to put a new twist on 3D/BIM implementation by telling you what not to do. By sharing the mistakes I've seen made time and time again, I hope to spare you the pain of repeating them. Interested? Here goes.

Do Not Believe the Sales Pitch

If you read all the marketing materials for 3D software systems, you'd conclude that 3D/BIM software is so simple to use that no training is required at all. Buzzwords such as intuitive and easy abound in the literature, and it's easy to see why senior management staffs often fall for those claims.

I don't care what any marketing person says — you're radically changing the tools people use and the way they work, so going from 2D to 3D is not going to be intuitive, easy, or simple. In my experience the entire process is counterintuitive (as you unlearn the old software), difficult (change always is), and complex (because many standard work procedures have to change).

Rule of thumb: Use sales literature as a way to start the 3D/BIM conversation, but always question marketing claims.

Do Not Buy the 'Everybody Else Is Doing It' Argument

I remember completing my first 3D design and analysis project on SDRC Ideas software back in 1986, when AutoCAD was in its infancy. At that time, vendors in the 3D CAD industry (SDRC, Intergraph, ComputerVision, CALMA, etc.) said we'd all be using 3D software by 1995. Now it is 18 years after 1995 — and we're still not all using 3D. In fact, my surveys indicate that 40–45% of all CAD work today is done in 2D!

If 3D were that easy to adopt and use, we'd all be doing 100% 3D work every day. While some firms have made the leap to a totally 3D/BIM environment, most haven't. And of those companies that have attemped to switch over, many are struggling with the transition.

Rule of thumb: Your company should move to 3D methods only when it makes sense for you — not because of peer pressure or hype.

Do Not Underestimate the Time Required

If you heed my advice to question marketing claims, then you have to conclude that transitioning to BIM/3D isn't that simple. Therefore, you should take great pains to not underestimate the task or the time commitment. Over the years, as I've implemented all sorts of 3D software, I've found the following to be true:

  • Transitions from 2D to 3D/BIM are measured in years, not weeks.
  • Users are always more resistant to change than you expect.
  • Production pressures always take precedence over learning new software.
  • Any economic downturn will slow the rate of 3D adoption.

It seems that every time you get rolling on your 3D/BIM implementation, some factor in your workplace changes and the result is a slowdown/redirection of resources allocated to 3D implementation.

Rule of thumb: Figure out how long you think the transition will take, then multiply by at least 2, if not 3, to get a realistic time frame.

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About the Author: Robert Green

Robert Green

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Re: Seven Pitfalls to Avoid as You Transition to 3D Mo...
by: CobraCommander
on:
July 10, 2013 - 2:57pm
Critiques & Comments: IDK if you were a Grumpy Gus today or just dealing with Resellers From Hell but in all my BIM dealings I have never been pitched anything that is truly erroneous. I think if someone reads this with zero prior BIM research you may be instilling an epic level of skepticism. Time Required is also quite specific to a company's circumstances although your root point is solid. When you say Transitions are measured in years, some people might jump the gun and believe ROI is measured in years which is not universally true. As an Wide-Achieving Technologist (IT Guy) I appreciate the Hardware note. I strongly recommend that people benchmark a few options before deploying dozens of $6000 workstations that may only improve bottom line performance 5% over a $1500 desktop (ask my friend who made a $250,000 mistake how that ends up). The training hierachy comments are appreciated: never thought of it that way. Senior Mgmt... in my limited (compared to you) experience that's Pitfall #1 - coupled with a lack of executive awareness and knowledge that BIM does not necessitate the figurative group orgy (pardon moi) the naysayers assume... there are arguable degrees of BIM. Understand a handful of options regarding BIM, decide what degrees you're willing/unwilling to do and get with the program before assumptions destroy relationships with clients (because they'll make their own erroneous assumptions). Regardless, thanks Robert: you are one of the only CAD Management resources I value.
 
Re: Seven Pitfalls to Avoid as You Transition to 3D Mo...
by: Longplay
on:
July 10, 2013 - 2:59pm
Another pitfall to avoid is thinking that BIM implementation can be completely farmed out to consultants, especially if they will not be on site and dedicated to your project.
 
Re: Seven Pitfalls to Avoid as You Transition to 3D Mo...
by: ebeckman
on:
July 18, 2013 - 11:14am
One of the pitfalls that I have been experiencing with BIM adaptation is that other involved parties dig their heals in and refuse to come to the table with 3d modeling. The BIM process is most successful when all involved parties come to the table and provide detailed modeled 3d drawings. Unfortunately, no one can force another company to adopt another's level of BIM or 3d integration, unless they are contractually obligated to do so. Yet, I still find situations where special dispensation is made for one of the BIM parties on a project. This leads to overall lowering of the quality of the results.
 
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