Alibre Announces Permanent Price Cut to $97

2 Feb, 2010 By: Nancy Spurling Johnson

Following a promotion that attracted 10,000 new users last fall, Alibre Design Standard 3D CAD software is now available permanently for one-tenth its original price.

Alibre this week announced it has permanently cut the price of its 3D/2D parametric CAD application, Alibre Design Standard, from $1,000 to $97.

Referencing the product’s $99 promotion offered temporarily last fall, Alibre Chairman and CEO Paul Grayson stated, "We tried the very aggressive pricing last year and found the response to be overwhelming. By stepping out of the premium price niche into the mass market, Alibre more than made up in volume what we lost on price. The new price points allow literally anyone to own professional 3D CAD software.”

Michael Hayden, Alibre marketing manager, told Cadalyst that the company signed on 10,000 new customers during the original promotion. Many of those were CAD professionals purchasing the product for personal use or companies, such as Boyd Lighting of Seattle, that moved to Alibre Design from another CAD solution, he said.

The $97 price for Alibre Design Standard also includes Alibre Translate (formerly $499), an import/export suite that supports SolidWorks, Pro/ENGINEER, Autodesk Inventor, Solid Edge, CATIA, and Parasolid file formats, in addition to all neutral CAD formats, the company reports. One year of technical support and software updates is available for an additional $97.

Alibre Design Standard offers full 3D modeling of parts and assemblies, associative 2D drafting functionality, and 3D PDF creation. It is optimal for designs composed of 500 parts or less, Hayden said.

All levels of Alibre Design software and software maintenance have been reduced in price. Alibre Design Professional, which adds a sheet metal design module, push/pull editing, standard parts libraries, design configurations, photorealistic rendering, and single part finite-element analysis (FEA), is now $497, plus $147 per year for support and updates. Alibre Design Expert includes Windows-integrated data/product management; integrated physics-based motion analysis; an integrated CAM solution; and Machinist Toolbox, a shop utility offering features such as unit conversion, speeds and feeds, and reference materials, for $997 plus $197 for a year of support and updates.

Alibre reports that the new price points position its products to enter new markets — primarily targeting individual and home users — while still providing the professional grade tools that higher-end users expect. In a press release, the company stated, “The DIY phenomenon, as covered by many publications such as Wired, The New York Times, and the Wall Street Journal, presents a huge opportunity for vendors willing to cater to lower price points. People are designing things for themselves, either as products or as side projects, and benefit from professional design tools. It's been the case in the past that they simply could not afford them.”

Max Freeman, Alibre vice-president of marketing, said, "What we've seen over the last year is a shift in the way consumers drive the technology curve. Their behavior gives vendors two options: Deliver more for less, or don't deliver at all. Some vendors feel it just isn't worth it — we see it as a massive opportunity.”

Grayson added, “We also had many industry experts saying [the price cut last fall] was completely unsustainable. We are delighted to prove them wrong.”

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