Alex Herrera

With more than 30 years of engineering, marketing, and management experience in the semiconductor industry, Alex Herrera is a consultant focusing on high-performance graphics and workstations. Author of frequent articles covering both the business and technology of graphics, he is also responsible for the Workstation Report series, published by Jon Peddie Research.

	Article Case Studies in Virtual Workstations for CAD: Southland 17 Oct, 2019 By: Alex Herrera Herrera on Hardware: AEC firm Southland is a prime example of IT demands that call for a centralized/virtualized solution.
	Article Tier 1 Workstation Vendors vs. Boutique Suppliers: Different Strokes for Different CAD Folks 19 Sep, 2019 By: Alex Herrera Herrera on Hardware: What do Tier 2 OEMs, resellers, and system integrators offer that Dell, HP, and Lenovo don’t? There are big differences in overclocking, core frequency, liquid-cooling options, and more.
Article CAD Tech News (#109) 15 Aug, 2019 By: Alex Herrera Are CAD users the most demanding professional workstation customers? Alex Herrera explains how computing needs vary across disciplines.
	Article Who Is Using Workstations, and Why? 15 Aug, 2019 By: Alex Herrera CAD is the primary driver of today’s professional graphics hardware market, but not the only one. See how CAD users’ workstation needs compare to those of software engineering, digital media, geoscience, and other professionals.
	Article Virtual Reality and Augmented Reality for CAD, Part 3 18 Jul, 2019 By: Alex Herrera Herrera on Hardware: If you want to dial up your VR environment for CAD, explore options that extend beyond baseline systems, including no-compromise performance upgrades and immersive display solutions.
	Article Virtual Reality and Augmented Reality for CAD, Part 2 20 Jun, 2019 By: Alex Herrera Herrera on Hardware: Once you’ve decided to integrate VR/AR into your workflow, it’s time to select hardware that can deliver convincing experiences.
	Article Herrera on Hardware: Virtual Reality and Augmented Reality for CAD, Part 1 16 May, 2019 By: Alex Herrera Are VR/AR Indispensable Tools or Novelty Toys?
	Article Herrera on Hardware: GPU Technology Conference 18 Apr, 2019 By: Alex Herrera NVIDIA Builds Critical Mass for RTX Rendering Acceleration in CAD
	Article The Modern Workstation — A Litmus Test for Today 21 Mar, 2019 By: Alex Herrera What makes up a workstation today?
	Article A Compelling Example of AI in CAD: Autodesk’s Take on Generative Design 19 Feb, 2019 By: Alex Herrera Herrera on Hardware: Both evolutionary and revolutionary uses are emerging for artificial intelligence (AI) in CAD, which is making a splash from NVIDIA rendering applications to Autodesk Fusion 360 — and suggesting serious synergy with virtual workstations.