Dassault Systèmes to Acquire 3D Visualization Powerhouse RTT12 Dec, 2013 By: Cadalyst Staff
Realtime Technology (RTT) will bring DeltaGen, Bunkspeed, and other software solutions into the Dassault Systèmes fold.
Dassault Systèmes, a developer of 3D design and product lifecycle management (PLM) software, recently announced the signing of an acquisition agreement for an 84% controlling interest in Realtime Technology (RTT), a provider of 3D visualization software, marketing solutions, and computer-generated imagery services. This acquisition of Munich-based RTT will include its software division, known for its DeltaGen, PictureBook, POS Configurator, and other solutions, as well as its marketing consulting services.
The acquisition will also include RTT subsidiary Bunkspeed, known for its line of visualization software products including Shot, Pro, and Drive. It's been less than two months since RTT announced its acquisition of Los Angeles–based Bunkspeed.
RTT's list of customers includes Hugo Boss, adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota, and Volkswagen. "Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience," said Bernard Charlès, president and CEO of Dassault Systèmes.
"In today's experience economy, brands demand seamless interplay of 3D design, marketing, and sales applications to create high-impact storytelling across all channels," commented Monica Menghini, executive vice-president, Industry & Marketing, Dassault Systèmes. "Dassault Systèmes values the software and service portfolio that RTT will bring to our 3DEXPERIENCE strategy because 3D marketing, interactive movies, and catalog generators represent the hallmark of successful marketers in the age of experience." (The term 3DEXPERIENCE refers to Dassault Systèmes' "business experience platform," which is available on premise and in public or private cloud.)
"The Dassault Systèmes 3DEXPERIENCE strategy immediately resonated with RTT, especially because we both believe in 3D as a valuable media. From 3D design, all the way through the industry evolution that has resulted in 3DEXPERIENCE, Dassault Systèmes has led the way," said Ludwig Fuchs, co-founder and CEO of RTT. "Combining our respective solution portfolios and service expertise will be a milestone for industry business transformation."
The purchase price of RTT will be paid in cash. Completion of the transaction is subject to customary conditions precedent, including the approval of antitrust authorities in Germany and Austria. Dassault Systèmes intends to launch in the coming days a tender offer in order to purchase up to 100% of RTT's share capital for a price per share of EUR 40.