HP Marries Workstation Power with Ultrabook Portability

9 Sep, 2013 By: Robert Green

Company launches three brand-new ZBooks and introduces updated Z workstations and two new IPS displays.

HP today announced the expansion of its Z portfolio of professional workstation and monitors, including the first-ever workstation Ultrabook, the HP ZBook 14; updates to the company’s line of Z desktop workstations, now offering Intel’s Thunderbolt technology for high-speed data transfer; and two new HP Z displays.

Last week in New York City, the company hosted a preview event for the media, allowing attendees to get a firsthand look at the new products, pose questions to company officials, and hear from HP customers from a variety of industries.

Setting the Tone

The event keynote was neatly summarized by Jim Zafarana, vice-president and general manager of Commercial Solutions, when he stated, “Professional customers rely on trusted partners to provide technology solutions that are tested and certified for the mission-critical applications they run. The HP Z subbrand has become a hallmark for professional products engineered to the highest standards. The expansion of the Z portfolio demonstrates HP’s commitment to the professional market that many other vendors have abandoned.”

HP executive Jim Zafarana shows off the new HP ZBook mobile workstations during his opening address.

Right out of the starting gate, it was clear that this event would not be about consumer devices or providing cheaper computing tools to compete at the low end of the market. Rather, HP struck the tone that it intends to provide high-performance devices that improve productivity for demanding customers in engineering, architecture, and media who face critical challenges such as the huge data sets that lead to time constraints when undertaking rendering and analysis work.

Updated Z Workstations

The new line of Z workstations includes totally new ZBook mobile workstations; enhanced Z desktop workstations; and larger, more ergonomic monitors.

HP’s new product lineup was prominently displayed as the backdrop for all the presentations.

The big news across all new computing devices is support for new Intel processors, updated graphics capabilities, and Thunderbolt support for extremely high-bandwidth outboard peripheral support.

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About the Author: Robert Green

Robert Green

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