Event Report: Autodesk University 2006, Part 1 (Cadalyst Daily Archive)

28 Nov, 2006 By: Sara Ferris

CEO Carl Bass lets customers do the talking as AU kicks off in Las Vegas

General Software

The 14th annual Autodesk University kicked off yesterday in Las Vegas, with a reported 7,500 people in attendance -- a number that seems credible given the lunchtime gridlock at the escalators. The event opened with a keynote address by Autodesk president and CEO Carl Bass, his first after taking over from Carol Bartz in May.p>

Bass said he sees Autodesk's mission as delivering software tools to help people experience something before it's built. Digital prototyping helps customers to better understand, analyze and communicate their designs. Rather than the usual focus on new products and features, yesterday's keynote featured a series of short customer presentations. "In the past few years, we've done all the talking," Bass said. "This year, we'll increase the degree of difficulty and have customers do the live demos."


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About the Author: Sara Ferris

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