Transcending Typical Design (Cadalyst Daily Archive)

Interior designer calls on 3D CAD to create an innovative retail environment -- much of which appears to float.

Philadelphia's fashionable Walnut Street is no stranger to innovative design -- and the retail spaces housed there are often no exception to that rule. When tasked with developing a new high-end retail environment that would become The Shoe Loft, interior design firm Danielé Perna Designs put its best foot forward -- and called on 3D CAD software -- to create a space that builds on the illusion that the loft is floating overhead.p>

The Shoe Lounge store features high-fashion designer shoe labels -- including Prada, Mui Mui, Marni and Christian Louboutin -- and showcases the work of New York artist Doze Green. Inspired by the concept that the bulky second-floor loft housing the shoe store looked to be suspended in midair, principal designer Danielé Perna wanted to create an environment of contrasts to instantly engage the consumer upon entering the retail space.  Read more >>

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