Shapeways Launches Do-It-Yourself Online Product Customization and Personalization Technology

12 Aug, 2008

Shapeways Creator Engine enables consumers without 3D modeling skills to shape, mash, imprint, and design their own 3D products.

Shapeways, a platform and global community for 3D design and production, announced yesterday at the SIGGRAPH 2008 conference in Los Angeles that the company is launching Shapeways Creator Engine. According to the company, consumers without 3D modeling skills can shape, mash, imprint, and design their own 3D products at From lamps with a personal message to fruit bowls linking back to memorable moments, the Shapeways Creator Engine has a beta library of predesigned product templates which that the company plans to grow in 2009.

"We recognize the desire of consumers who want to own or give something that is unique and has their special, personal touch," commented Peter Weijmarshausen, CEO of Shapeways. "With the Creator Engine, now anyone can participate in the artistic process and create something that is truly a reflection of their own needs and tastes. With the Creator Engine, we have broken the currently existing trade-off between freedom of design and the complexity of the design process."

"In today's world, consumers are universally less and less satisfied with the choice that the usual shops offer," said Jochem de Boer, CMO of Shapeways. "Instead, they are looking for ways to reflect their personal identity in the objects that they choose to have around them, or that they carefully select as a unique gift for their loved ones."

Shapeways offers 3D modelers a Web-based platform to share and produce their designs imported directly from popular 3D modeling software via 3D printing. Shapeways verifies objects to ensure printability and provides a real-time cost estimate. Within 10 working days, a tangible 3D product will be produced and arrive at the consumer's home.