Siemens Launches Customer Responsiveness Resource Center

Web site aims to help small businesses improve their customer responsiveness.

Offered in the online resource center are tools for assessing one's customer responsiveness, case studies on how other customers have improved responsiveness, and multiple videos and industry analyst white papers. Also available are details on capabilities for product development, manufacturing, and project management.

"Since we introduced the Velocity Series portfolio, one of the top requests from small to medium-size businesses (SMBs) is to provide tools that help them respond more quickly to customer demands," said Bruce Boes, vice-president, Global Velocity Series marketing. "Small businesses have special needs and limited resources, yet they need the ability to provide innovative products rapidly. This initiative focuses on enabling our customers to respond better to their customers so they can turn more ideas into successful products."

According to Siemens, a new Aberdeen report indicates that top SMB companies use PLM to respond to customer needs.

"Our research shows that a variety of pressures driving product development improvements ultimately tie back to customer responsiveness," said Chad Jackson, vice-president of the Product Innovation practice at Aberdeen. "Unfortunately, these SMB organizations are highly constrained in terms of budgets, time lines, and skilled workforce. Our recent studies show that top performing organizations leverage a comprehensive toolset including CAD, CAE, CAM as well as PLM to enable an approach to product development that allows them to respond effectively and quickly to changing customer needs, without sacrificing high performance expectations of their engineering organizations."